Aktuelle Publikationen

Kumar, V. (2010):

A Customer Lifetime Value-based Approach to Managing Marketing in the Multichannel, Multimedia Purchasing Environment
Journal of Interactive Marketing, May 2010, Vol. 24, No. 2, pp. 71-85.

Naik, P.; Wedel, M.; Kamakura, W. (2010):

Multi-index Binary Response Analysis of Large Datasets
Journal of Business and Economic Statistics, January 2010, Vol. 28, No. 1, pp. 67-81.

Petersen, J.A.; Kumar, V. (2010):

Can Product Returns Make you Money?
Sloan Management Review, Spring 2010, Vol. 51, No. 3, pp. 85-89.